About Nahathai
Like other people; we have to bring home the bacon for our family.
One day we encountered a problem at work
And, Dao wanted to do something to help support family.
Thanks to her knowledge about management and research-based working approach as well as her experience in skincare business for a year, Dao decided to start her own skincare business.
Taking good care of your skin is important for more than just a nice skin coverage. Skincare can be combined with healthy behaviors to feed their body, mind and soul.
We use this concept as our philosophy because we believe that every person has their own beauty. Everyone being proud of their skin type is what is beautiful.
Dao began to study about antioxidant properties in coffee with a group of professors. Coffee is very rich in antioxidants which can be found in every single part of coffee fruit, especially in coffee husk.
To make a cup of coffee, green beans were typically roasted and it produced large amount of unused coffee husk that led to serious environmental and waste management problems
And if we could manage the production process more effectively, all those problems could be resolved and even create a new source of income for coffee farmers.
A study of coffee has provided us with invaluable inspiration. The King Rama IX encouraged farmers to plant coffee instead of opium. We have lived up to the philosophy of “Eat One Bite at a time, Do One Thing at a Time..
Until now, we apply both of inspirations into our business initiatives
Quality is the most crucial element of starting a business.
We need to create products with great quality.
More importantly, we make use of the story structure as our business concept for the purpose of internal and external communication.
Na Ha Thai means stay in our heart which is originated from a saying “His Majesty will live in our hearts eternally”.
Because we are greatly inspired by the King Rama IX’s philosophy, we put all the effort into doing this business.
Because we are greatly inspired by the King Rama IX’s philosophy, we put all the effort into doing this business. It will be essential that our work can inspire others in some ways as well. As we do everything from our heart, we intend to give all our love to everyone. When the business is growing, there aren’t just two of us in this journey. There are more friends joining us along the way.
and this reminds us to achieve business goals and never leave someone behind.
Because good relationship will hold us together as friends. And the most importance of the being friends is sincerity Dao has used her specialized knowledge to form groups of brand dealers and handed on everything to the teams.
Including know-how, information, as well as benefits and incentives.
We work as a team and being supportive friends for each other rather than beating for competition like sales hunters of the company Our dealership underlies opportunities to grow professionally and personally. The system doesn’t only drive sales and build a bigger team for early members. The concept of sincerity and sales promotions are the key in doing our business. We choose to create informational contents from real users who give genuine advices on their product experiences in order to build trust and educate our customers at the same time. Nowadays, active ingredients of the product do not serve as how to information anymore. Brands that honestly give information for customers on their concerns can earn trust and comfort that their interests are being taken care of. It is a crucial way to connect and build relationship with our customers and brand dealers.
Our business strategy from the start is to create informative contents that contain useful ideas and knowledge.
We create and distribute contents
consistently to attract more audience and build awareness of our stories on a daily basis. The consistency of storytelling is very crucial. Therefore, Dao has put most of her time to work and look after our dealers and customers by herself. There are three of us in my family. We are raising our daughter by ourselves. She’s pretty young and needs full attention.
My husband mentioned that “You’ve got to go for it.
I would take care of the rest. The lesson learned is that we can’t be too self-centered as we both have work to do. Considering which work has greater impact on the others? It is not a sacrifice but any steps he takes backward is to help me strongly move forward. Our company identities or what we want to portray and provide to communities is crucial. Na Ha Thai is more than a skincare brand as it embraces dedication and true love.
Therefore, our uniqueness is portrayed through special attention,
well-built relationships as well as consultation. It isn’t about sales and promotion all the time. All product categories are created and distributed according to skin type so they can have a healthy skin The way we look after our customers is specially designed and reflected in Na Ha Thai’s culture and all the members of this big family. Many things happened since we started. Both pleasant and terrible time Some of which we could not have imagined how we could get through it.
With our faith that we are not afraid of fixing things or getting a new start.
There was a concrete decision. Some things have come to a stop and life must move on even in the middle of problems and others’ fears It’s like there was a courage to lay out a new house without regret of the old design.
If we had resisted to go further with the old one, it would have brought us
If we had resisted to go further with the old one, it would have brought us something pointless and we would have found it more difficult to start things over or make the situation better. We learned during the terrible time fighting fraud that we needed to have courage to stand up for the truth.
There should be clear explanation about our intention and doing the right things. How we could know if we are dealing with good or bad persons but we could protect ourselves.
When we are fair and have clear direction of what we do, we don’t need to be scared to apply the laws to bad people. It’s not a revenge but it was intended to stop bad behaviors and let them pay for what they did. It’s called “Exemplification” Our business is not only creating income for our family, the teams or farmers but it has become hope and encouragement for many people. We are also encouraged to do more of good work to fulfill those hope and encouragement. Positive things we have done attract positive people. We enable to build hope, opportunities and success for many of them. We have own goals in life. Some people need a life. Some want new friends and experiences. Some people need more income but some just want fame and money and it’s nothing wrong about it. Because if we have clarity and justice, we make ourselves clear. There are things we can do and things we don’t do. Good people will definitely stay and go together.